Check out that font. I'm in love, I tell you. It's love at first psychedelically flourishing serif. And if the pamphlet doesn't answer all your questions, you can write in for more information. Like, putting pen to paper, then sending your message off in a blue postal box with a ten-cent postage stamp? This Luddite is utterly charmed.
Charmed, that is, until I reach the page that shamelessly employs ethnic stereotypes and implicitly denies the American-ness of non-white Anglo Saxon Protestant folks. Emphasis added by yours truly:
"While Americans are having major troubles resulting from their use of alcoholic beverages, other national groups and cultures do not have such problems. The Italians, Orthodox Jews, Greeks, Spaniards, Chinese, and Lebanese all use alcohol regularly and in quantity, yet have few problems as a result. It is important to note that these major cultures, with long histories of relatively safe drinking, share certain common practices in their use of alcohol... This consensus may be one that Americans should consider and adopt." Oh really? So in 1976, there were no Italians, Orthodox Jews, Greeks, et al that could be considered American. Because America wasn't a big melting pot yet in 1976, ohno. If I wasn't holding the pamphlet in my hands right now, I wouldn't believe this.
Also: Cocktail parties are "a primitive, dangerous drinking rite," bringing "too many people into too small a space to drink too much too fast without eating, all spiced with conversation that can't be heard." Wait a minute. That's TRUE! I don't call them cocktail parties, but a gathering based solely on drinking party IS about as fun as sticking my head in the toilet. Which happens to some people after such a party, actually. Two points to the silly vintage etiquette pamphlet!
Happy Friday! Be good this weekend.