Switch takes a rational, well-researched, clever survey of what makes change difficult and the techniques that can help individuals and organizations overcome these challenges. Sometimes the rational mind knows change is necessary, but the person lacks direction or doesn't know where to start. Other times, the emotional part of one's mind balks because change is frightening, or seems unnecessary, or feels too big. And sometimes, the problem is environmental. Seriously, arranging furniture can improve your performance review at work. How can I not love this book?!
|I can't take credit for that joke, nope.|
Switch avoids obnoxiousness by not saying "By George, YOU can change too!" Gag. Instead, it presents a variety of case studies, shows you what works, and lets you draw your own conclusions. The techniques are versatile and can be used with colleagues, family, significant others, or even on yourself to finally get your butt to the gym. Or, you can just enjoy the information and stories. But I employed one of the techniques before I even finished the book, and I'm already pleased with the results. Just sayin'.